JEC is a Singapore-based Chinese language education centre for primary and secondary school students.

I was responsible for the visual enhancement of the brand in this project. Previously, the visual system was confusing which leads to low marketability as the brand lacked visual identity.

I started with user research to identify user pain points and needs. This leads to a clear brand persona and brand vision. At the same time, I used a bright yellow and blue combination as the brand colour and set the brand visual identity system.