Tooci Studio is a brand with original sock designs at its core. It mainly sells socks, homewear and other fashion categories to a young audience.

For this project, I worked on the branding identities and the definition of the design specification. I chose to use black with bright purple as the brand colour, which is more in line with the brand's customer base and brand tone.

I am also responsible for the visual design of the brand's daily campaigns and packaging design.