DESIGNER | QIANXI LIU
Pause for Life is a brand that focuses on catering and coffee, while the brand runs a farm as a sideline business.
In this project I was responsible for the brand visual identity design and the associated visual and packaging design.
As the brand targets young people, I chose the colour combination of purple and green as the brand colours to give a vibrant, eye-catching feel. Also, for the rest of the design, I chose mostly high saturated bright colours with minimalist geometric shapes.