Pause for Life.
PACKAGING & BRANDING
CATEGORY | COFFEE, CATERING, FARM
CLIENT | PAUSE FOR LIFE 暂庭
DESIGNER | QIANXI LIU
Pause for Life is a brand that focuses on catering and coffee, while the brand runs a farm as a sideline business.

In this project I was responsible for the brand visual identity design and the associated visual and packaging design.

As the brand targets young people, I chose the colour combination of purple and green as the brand colours to give a vibrant, eye-catching feel. Also, for the rest of the design, I chose mostly high saturated bright colours with minimalist geometric shapes.
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Paper Bags, cups and poster design for beverages.
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Menu design.
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Signage design for the farm area.
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Introduction of the four main products.
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Coffee cups design.
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Packaging design of the ravel themed series of drink.
Illustrating the card with the ingredients and origin of the drink
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